
2011 Silver Spur / Best of Texas Awards
The Texas Public Relations Association's Silver Spur/Best of Texas
Awards recognize the finest work produced each year by public relations
professionals throughout the State of Texas.
The following were judged by a distinguished panel of their peers and
determined to be worthy of a “Silver Spur” in program categories and the
“Best in Texas” in tactical categories.
SILVER SPUR AWARDS
The Silver Spur Award honors outstanding professional achievement in
developing and implementing significant public relations programs or
projects for employers or clients. A winning Silver Spur entry clearly
demonstrates that sound public relations objectives and philosophy were
incorporated into the program and that high standards of research,
planning, execution and evaluation were met.
The Silver Spur is TPRA’s highest recognition for superior public
relations achievement and no secondary awards or certificates are
presented. Multiple Silver Spurs may be awarded in any category if the
judges believe the entries are equally meritorious.
Consumer Marketing: Budget over $50,000
FreshWorks-Ketchum, TPN, Integer, TracyLocke
For
Slurpee Unity Tour
Product Media Relations - Existing Product: Budget over $50,000
FreshWorks-Ketchum, TPN, Integer, TracyLocke
For
Slurpee Unity Tour
Community Relations - Cause Related Marketing
FreshWorks-Ketchum
For
7-Eleven's Coffee Cup With A Cause Gives Back
One-Time Event - Budget over $50,000
Jenifer Sarver
Burson-Marsteller
For
George W Bush Presidential Center Groundbreaking Ceremony
Corporate Relations - Executive Positioning
Practice Growth Team
Pannell Kerr Forster
For
Back to Basics: Doing Business Over a Cup of Coffee
Multicultural Marketing: Budget under $50,000
Jessica Leal
Security Service Federal Credit Union
For
"Food 4 SA" Campaign
One-time Event: Budget under $50,000
Elizabeth Christian, Kristin Marcum
Meredith Michelson, Erika Gonzalez
Elizabeth Christian & Associates Public Relations, Samsung Austin Semiconductor
For
Samsung Celebrates Expansion with Charitable Gift
One-time Event: Budget under $50,000
BizCom Associates
Connemara Conservancy
For
Into The Meadow
Sponsorship: Budget under $50,000
Lindsey Mott
Memorial Health System of East Texas
For
2010 Power of Pink!
One-time Event: Budget over $50,000
Jennifer Pascal
Allyn Media, Universal Technical Institute
For
Universal Technical Institute Grand Opening
Digital/Social Media - Networking Campaign
Ketchum Public Relations, DYMO/Mimio ITT
For
MimioConnect: Teacher’s Pet 2.0
Digital Campaign: Budget under $50,000
Kim Morgan
Texas Instruments
For
Texas Instruments' SMASH IT
Social Media/Networking Campaign: Budget under $50,000
Mark Brinkerhoff
Moroch | PR, Mockingbird Station
For
"Summer Social"
Product Media Relations (new product): Budget over $50,000
USAA with Fleishman-Hillard
For
Auto Circle – From the Day you See it, ‘Til the Day You Sell It’
Corporate Media Relations: Budget under $50,000
Sandra Minatra
Methodist Health System
For
Life Shines Bright/Prematurity Awareness Day Media Event
Product Media Relations (existing product): Budget over $50,000
USAA with Fleishman Hillard
For
USAA and Military.com Present Best Places For Military Retirement
Corporate Media Relations: Budget under $50,000
Danielle Urban
Pierpont Communications, Texas Association of REALTORS®
For
Texas Quarterly Housing Report
Advocacy - Public Affairs
Elizabeth Christian and Erin Ochoa
Elizabeth Christian & Associates Public Relations, Jacobs
For
Austin Voters Approve Construction of Boardwalk Trail at Lady Bird Lake
Community Relations: Budget under $50,000
Corporate Communications Team
Security Service Federal Credit Union
For
SSFCU Volunteer Corps
Community Relations: Budget over $50,000
Austin Water Public Affairs Group
City of Austin
For
Austin Water 3C Challenge Water Conservation Campaign
Community Relations: Budget under $50,000
CPS Energy
For
2010 REAP Campaign
Cause-related Marketing: Budget under $50,000
Jennie Bui-McCoy
Bui-McCoy Public Relations, Westchase Junior Chamber Jaycees
For
Bear Hugs For Haiti
Public Education: Budget over $50,000
Gigi Westerman
Strategic Image, Inc., Tarrant County Public Health
For
Live A More Colorful Life!
Corporate Social Responsibility: Budget over $50,000
Dell
BrightLeaf Group
For
Inspired by Possibility, Guided by Purpose: Dell Corporate Responsibility Summary Report FY2010
Community Relations: Budget over $50,000
MarketWave
Oncor Electric Delivery
For
Ask Oncor. We Deliver.
Public Education: Budget over $50,000
Public Information & Marketing Team
City of Austin Solid Waste Services
For
One Green Step
Cause-related Marketing: Budget under $50,000
Brittany Adams, Mark Brinkerhoff, Elaine Steinfeld
Moroch Partners, First Choice Power
For
Food First (TM) Fights Hunger Across Texas
Corporate Relations - Corporate Branding
Methodist Health System Public Relations & Marketing
RD&F Advertising
For
Where Life Shines Bright Branding Campaign
Employee Communications
Rhonda Rathje
American Airlines
For
There's No Business Like Joint Business
Corporate Image With a Prestigious Award
Meg Meo, Mike Gehrig, Andre Lenartowicz
Elizabeth Christian & Associates Public Relations
K&N Management
For
K&N Management and the Malcolm Baldrige Award: How To Boost Your Corporate Relations - Corporate Image
Marketing Communications
MM2 Public Relations
For The Hartford
For
The Hartford Paves the Way to a Smoother Commute
Business-to-Business Marketing: Budget under $50,000
Kim Morgan
Texas Instruments
For
Texas Instruments' SMASH IT
Consumer Marketing: Budget over $50,000
MM2 Public Relations
And HomeAway
For
HomeAway Promotes the Value of Summer Travel on the Great American Road Trip
Consumer Marketing: Budget over $50,000
MM2 Public Relations
The Hartford
For
The Hartford Paves the Way to a Smoother Commute
--------------------------
BEST OF TEXAS SILVER AWARDS
The Best of Texas Awards recognize outstanding achievement using
individual communications tools in support of specific public relations
objectives.
A winning Best of Texas entry demonstrates superior use of the
communications tool employed and documents that the rationale and
execution led to desired results in support of a specific public
relations objective.
Student Program or Campaign
Priority PR: Forever hope, Forever safe, Forever home campaign
Ashley Quirino, Kayla Thomas, Luke Williams, Deagan Ice
Texas Tech University, College of Mass Communications
Graphic Design - Logo/Identity
Fire & Ice
Richard Leblanc
BizCom Associates
For
Marriott
Electronic Communications - Public Service Announcement
House of Bad Habits
EnviroMedia Social Marketing
For
North Texas Municipal Water District
Electronic Communications - Public Service Announcement
“Pizzazz” starring George Strait For Don’t Mess with Texas
EnviroMedia Social Marketing
Electronic Communications - Public Service Announcement
Black Hairy Tongue
EnviroMedia Social Marketing
For
Texas Department of State Health Services
Electronic Communications - Web Site
First Baptist Church Website
Blake Lewis
Lewis Public Relations/everitt
For
First Baptist Church Richardson
Electronic Communications - Internal Communications
Amazing Accounts Program
Mary Lewis, Emily Greene
Hewlett-Packard
Printed Publications - Annual Report
2009 Annual Report
Heidi Cannella
UT Southwestern Medical Center
For
Southwestern Medicine
Writing - Opinion Article
Education is For the long term
Ellen Davis
Southwestern University
Writing - News Release
A Marine Mr. Mom
Keith Randall
Texas A&M University
Writing - News Release
Back to School-Back Off the Accelerator
Kristen Beaman
Allstate Insurance Company
Writing - Feature Writing
Reading, Writing and Eating Right
Kristen Holland Shear
UT Southwestern Medical Center
Writing - Feature Writing
Back Home
Scott Collins
Buckner International
Writing - News Release
The Hartford 2010 Drivability Survey News Release
Adrienne Scruggs
MM2 Public Relations
With
The HartFord
------------------------------
BEST OF TEXAS BRONZE AWARDS
Writing - Bylined / ghost-written article
Lessons Learned From the Exxon Valdez
Keith Randall
Texas A&M University
Graphic Design - Poster
Texas Tobacco Law campaign: "Meet Your New Ride"
EnviroMedia Social Marketing
For
Texas Department of State Health Services
Graphic Design - Poster
Green Line Opening Commemorative Posters
Lyle Miller
Dallas Area Rapid Transit
Graphic Design - Magazine
Buckner Today
Alan Paul
Buckner International
Electronic Communications - Web Site
Laura DeSmeth
Methodist Health System
Electronic Communications - Blog Series
"Creative Pride: Artist Profiles from the University of Houston"
Mike Emery
University of Houston
Electronic Communications - Blog Series
"The Current"
Mark Brinkerhoff
Moroch | PR
For
First Choice Power
Printed Publications - Annual Report
Methodist Health System Foundation
2010 Crossroads Annual Report
Methodist Health System Public Relations & Marketing
For
Methodist Health System Foundation
Printed Publications - Annual Report
San Antonio Housing Authority, Annual Report 2009, "Stronger Families. Stronger Communities."
Melanie Villalobos
San Antonio Housing Authority
Printed Publications - Magazine
Port of Houston Authority Magazine
Lisa Ashley
Port of Houston Authority
Printed Publications - Magazine
Buckner Today
Jenny Pope
Buckner International
Writing - Technical Writing
Rock of Ages: Clues About Mars Evolution Revealed
Lisa Merkl
University of Houston
Writing - Feature Writing
Leptin, The Wonder Hormone?
Kristen Holland Shear
UT Southwestern Medical Center
Writing - Feature Writing
Coming Out on Top
Office of News and Publications
UT Southwestern Medical Center
Writing - News Release
Buckner Seeks Adoptive Family For Baby with Special Needs
Jenny Pope
Buckner International
----------------------------
BEST OF TEXAS MERIT AWARDS
Graphic Design - Brochure
Green Line Art Invite & Brochure
Lyle Miller
Dallas Area Rapid Transit
Graphic Design - Illustration
Green Line Opening Dedication Invitation and Poster
Lyle Miller
Dallas Area Rapid Transit
Graphic Design - Illustration
Fire & Ice
Richard Leblanc
BizCom Associates
For
Marriott
Electronic Communications - Web Site
Celanese Invites Recruits to “Be In Your Element”
Celanese and Ketchum
Electronic Communications - Other
I Will Survive
Lindsey Mott, Randy Cadwell, Yana Ogletree
Memorial Health System of East Texas
Printed Publications - Magazine
Broadcaster
CPS Energy
Printed Publications - Annual Report
“Back to Work,” 2010 Annual Report
Mike Heiligenstein, Melissa Hurst, Steve Pustelnyk
Central Texas Regional Mobility Authority
Printed Publications - Newsletter
Promise
Sarah Watson, Kellye Sanford
The University of Texas MD Anderson Cancer Center
Writing - Speech
Looking Back, Forward and Sideways: It's Been That Kind of Year"
Steve Stewart
Enbridge Energy Company
Writing - News Release
Southwestern University to get electricity from wind power
Ellen Davis
Southwestern University
Writing - News Release
Estrogen Stones
Rachel Skei Donihoo
UT Southwestern Medical Center
Writing - News Release
Biomarker de Lemos
Lakisha Ladson
UT Southwestern Medical Center
Writing - News Release
Butterflies in the Garden
William M. Lawrence, APR, Fellow PRSA
Pam Lawrence
Lawrence & Associates
For
Fort Worth Botanic Garden and Botanical Research Institute of Texas
-----------------------
2011 TPRA Special Award Recipients
-------------------------------------------------------------
Golden Spur Award
Graham Painter, Sterling Bank
Description: The Golden Spur is TPRA's
highest recognition for member service. The recipient must make
significant and long-lasting contributions to TPRA and to the public
relations profession during at least 10 years of membership. The award
is presented only in years when outstanding candidates are nominated and
approved by the TPRA Board of Directors.
PREVIOUS RECIPIENTS
2010 - Danny Ingram
2009 - Dr. Dick Wells
2008 - Melanie Villalobos
2007 - Michele Glaze, APR
2006 - Julie B. Fix, APR
2005 - Christina Moore, APR
2004 - Carol A. Scott, APR
2002 - Ralph Frede, APR
2001 - George Arnold
2000 - Edwin S. Hughes, APR
1999 - James W. Hart, Jr.
1998 - Laurie L. Johnson, APR
1997 - Bob McCullough, APR
1996 - Doug Newsom, Ph.D., APR, Fellow PRSA
1995 - Steve Lee, APR
1994 - Charles Kenworthy, APR, Fellow PRSA
1993 - T. Paul Finley
1991 - Jerry Dalton, APR, Fellow PRSA
1990 - Judy Newby, APR
1989 - Norm Teich
1988 - Beal Box
1987 - Jim Haynes, APR, Fellow PRSA
1963 - Alan Scott, Ed.D., APR, Fellow PRSA
Outstanding Texas PR Practitioner Award
Larry Springer, Enbridge Energy Company
Description: Recognizing a PR professional for outstanding accomplishments and contributions to the profession.
PREVIOUS RECIPIENTS
2010 - Kevin Tuerff, Tuerff-Davis
2009 - Liz Oliphant, Liz Oliphant & Associates
2008 - Joe Householder, Public Strategies, Inc.
2007 - Mary Rose Brown
2006 - Graham Painter, APR
2005 - Melanie Villalobos
2004 - Elizabeth Christian
2003 - Elizabeth Heller Allen
2002 - Laura Moore
2001 - Marilyn Pippin, APR
2000 - Ginger Hardage
1999 - Richard Wells, Ph.D., APR
1998 - Terry Heymeyer
1997 - Clyde Hopkins
1996 - Nan Booker, APR
1995 - Andrew M. Stern
1994 - Dick Ramsey
1991 - James W. Hart, Jr.
1990 - Will Osterloh, APR, Fellow PRSA
1989 - Jerry Dalton, APR, Fellow PRSA
1988 - Ralph Frede, APR
Alan Scott Rising Star Award
Dave Hogan, Abilene Christian University
Description: Recognizing a PR
professional and TPRA member for at least three years who has
demonstrated potential for leadership and outstanding contributions to
the profession. The Rising Star Award recipient must be a member of TPRA
for at least three years and have provided dedicated service to the
organization during this time. In addition, the recipient must exhibit
outstanding potential for achievement in the public relations profession
and TPRA leadership.
PAST RECIPIENTS
2010 -Dr. Jacque Lambiase
2009 - Judy Oskam, Texas State University
2008 -Nan Powers Varoga, Varoga & Associates
2007 - Raul Hinojosa
2006 - Keith Schmidt
2005 - Melanie Jones
2004 - Jack Trammell
2003 - Stephanie Reinhart
2002 - Jeff Hunt
2001 - Mike Breslin, APR
2000 - Lynn Catalina
1999 - Michele Glaze, APR
1998 - Christina Moore, APR
1997 - Robert A. Gibson
1994 - Lee Vela
1993 - Mary Kay Knief
1992 - Kay Betts Jackson
1991 - Elizabeth Clark
1990 - Marian Herbst Kelley, APR
1989 - Melanie Villalobos
1988 - Larry Springer, APR
1987 - Roe Burnett Lear, APR
1986 - Randall L. Woods
New Member Achievement Award
Ellen Davis, Southwestern University
Description: Recognizing a PR
professional who has been a TPRA member for one to three year for
significant contributions to the TPRA.
PAST RECIPIENTS
2010 - Kerri Moe, El Paso
2009 - Gavino Ramos,Time Warner Cable
2008 - Terri Larson, Vice President, Fleishman-Hillard
2007 - Chris Talley
2006 - Jennifer Jordan
2005 - Nancy Eanes
2004 - Justin Schmidt
2003 - Rebecca Geier
2002 - Craig Root
2001 - Milly Pellizzari
2001 - Mia Allen
2000 - Jessica Jacobson, APR
1999 - Kathleen Fisher
1998 - Cynthia Munoz
1997 - Lisa M. Prine
1996 - Rebecca Esparza
1994 - Michelle DeCrane
1993 - Karen D. Michlewicz
1992 - Leah Murphee
1991 - Maureen Civiletto, APR
1990 - Allyson Peerman
1989 - Deborah DuBose
1988 - Robbie O'Neill
1987 - Elizabeth Clark
1986 - Kay Betts Jackson
Lone Star Award
Susan G. Komen For The Cure
Description: The Lone Star Award
recognizes a company that places a high priority on its public relations
and values both the function as a key management strategy and the
public relations practitioners it employs as major contributors to the
success of the organization. The company must exemplify outstanding
ethics and operations in its dealing with all its constituencies.
Creativity in how these relationships are developed can be a plus in
consideration for this award. A Lone Star Award winner should also be a
supporter of the profession of public relations in Texas and development
of its public relations professionals, as well as others in the state.
PAST RECIPIENTS
2010 - Texas Hospital Association
2009 - Dallas Cowboys
2008 - CPS Energy
2007 - American Red Cross
2006 - Tuerff-Davis EnviroMedia
2005 - Hurst-Euless-Bedford ISD
2004 - Valero Energy Corporation
2003 - National Instruments
2002 - Dell Computer Corporation
2001 - RadioShack Corporation
2000 - USAA
1999 - Southwest Airlines Company
1998 - Duke Energy Corporation
Silver Spur Media Award
KUT Radio, Austin
Description: Recognizing contributions by
a print or broadcast reporter, photographer, editor or producer or a
print or broadcast outlet to a public affairs, public education or
community relations program that benefited the community.
PAST RECIPIENTS
2010 - Community Impact Newspaper
2009 - Cheryl Hall, Dallas Morning News
2008 - Jim Forsyth, Director of News & Information, WOAI Radio
2007 - KHOU-TV Channel 11 - Houston
2006 - Christina Chavez - News 8 Austin
2005 - Chris Vaughn - Fort Worth Star Telegram
2004 - WOAI Radio's Morning Report - San Antonio
2003 - Dave Ward - KTRK-TV - Houston
2002 - Jim McNabb - KXAN-TV - Austin
2001 - Steve Blow - Dallas Morning News
2000 - KMOL-TV - San Antonio
1999 - Leslie Sowers - Houston Chronicle
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2011 TPRA Student Competition Winners
1st Place - TCU
2nd Place - Abilene Christian
3rd Place - Texas State
Best writing quality - Abilene Christian University
Best critical thinking - University of Texas - Austin